HAFLA
Event Branding
HAFLA is a hip-hop, fashion and arts festival on Yas Island, Abu Dhabi to promote global and local talent to promote the UAE's capital as the centerpoint for streetwear and hip-hop music in the region.
Economic Impact
Partnering with hotels on Yas Island and neighboring areas, will result in increased occupancy and revenue over the weekend. Local participating F&B concepts and retailers will be able to showcase their products creating a ripple effect on their sales.
Social Impact
HAFLA will raise the spirit of the Abu Dhabi community, especially among the youth, fostering a sense of place and pride among residents.
By facilitating a shared experience towards a collective vision for the future, HAFLA will put Abu Dhabi proudly on the global circuit for hip hop, streetwear and art.
Brand Impact
Abu Dhabi will be recognized internationally as a forward thinking, diverse and urban destination.
HAFLA will put Abu Dhabi on the map amongst all avid culture, fashion and music influencers.
