QNTM
Brand strategy, website and social media content creation
Within the sportswear industry, we found a gap between the product development process and local sentiment. With that in mind, we set out to create a made-in-UAE activewear brand catering to the climate, culture, and body types of women in the MENASA region.
We spent months documenting the real-world needs of women in the region
and recorded feedback post-production and in order to inform the business model. By releasing small collections in limited quantities, we tested the response to fabrics, cuts, colors and patterns. With each product release, we optimized the design to cater to the market need.
Aside from training in gyms and studios alongside our community, we hosted, partnered in, and collaborated on events across the fitness and wellness community such as the Dubai Women’s Run. We planned out series that encouraged women from all backgrounds and beliefs to share, self-educate and, of course, move. We partnered with key influencers in the local and regional market to model and represent the brand, collaborated with boutique gyms and wellness brands to increase reach.
Using social media and updating our website regularly, we branched our network to raise the platform for all women, we worked with a range of women from different ethnicities, with different body types, and at different fitness levels to represent QNTM.
Social media posts for Instagram and Facebook
Website banners