big ticket is a browser extension and app that aims to help consumers make the best buying decisions for big ticket items. They wanted a platform to provide users a seamless shopping experience that allows them to compare products, price track, generate promotion codes, and provide a side-by-side overview of the products they like. By making information easily accessible, the ‘intention-action gap’ is closed. Using a unique data algorithm, predictive analytics could be used to help consumers find products and helps merchants optimize their product offerings and prices.

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Big ticket items like electronics, appliances, furniture, and fitness equipment take the most time to shop for, create the most shopping anxiety, and often result in buyer's remorse. big ticket is changing that.

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big ticket approached me to create a strategy and brand identity framework that would support their future plans. They also wanted to create a browser extension that could work across different platforms and devices, including tablets, phones, and laptops. 

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To illustrate the amazing breadth of services that big ticket offers, along with their transparency, I developed an eclectic and rich style for the visual identity. The logo includes three overlapping circles that are transparent where they converge. This is to represent the company's mission to help consumers make the best buying decisions by providing a transparent approach to shopping for big items such as cars, sports equipment, and household electronics (e.g: washing machines and dryers). The new visual style uses a flexible color palette featuring a set of clean bright blues and purples, which can be used in many different combinations. 

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Developing the digital experience

 

This project involved creating a brand identity for Big Ticket, carrying out design research (including surveys and grey-literature reviews), designing the browser extension and app, and assisting with their investor pitch deck design. This was a constant iterative process. I pulled user interface inspiration from competitor online shopping apps to investigate how they guide users through complicated journeys.

 

I began by creating low-fidelity sketches and built an IA to create a blueprint of the app and browser extension’s infrastructure navigation, and key features such as buttons and icons. To appeal to different investors, I had to create various mock-ups with different products. We realized the best way to show investors the process was through a video mockup.

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Users simply download the browser extension and save products to their big ticket 'board' while online shopping. We provide a side-by-side overview to help users identify the best product based on their needs. If they still feel like they need more options, we can search the internet to ensure they are getting the best deal. Users are also notified about price drops and promotion codes for their favorite products.