ovä
Product design and branding.
Ovä is a high-end, vape brand that aims to provide smokers with a chic, high-quality vaping experience. By combining conscious habits and luxurious experiences, they offer a low-nicotine range of products that may help consumers work towards cessation. The main goal of this project was to design the packaging for three of their products: the starter kit, the device kit and the pod kit. Keeping the original brand identity in mind, I designed a few packaging options that reflected their brand image and made them stand out from the other vape brands.
A sneak-peek into the exterior and interior print layouts.
How to stand out from other brands through packaging design?
To begin this project, I started by sketching a few box designs. Inspired by their brand identity, I initially created a circular, curved design for the boxes. Click on the link below to see a sneak peek of the early-stage development.
Redesign of device kit
This box only has one section, which holds the device, the chager and information booklet. The booklet sits underneath the charger.
Redesign of starter kit
To reflect Ovä's brand identity through their packaging, I made sure to include their brand patterns and colors throughout the design, including the information booklet.
Redesign of pod kit
